I researched and wrote this blog and designed the assets to accompany it across social. I chose to design this work as a photo collage because it helped show the juxtaposition of Bitcoin being brought into traditional banks as ETFs. I used playful Newton brand colours, hand sketching and found stock imagery, then applied several layers of blend modes in photoshop to achieve this design.
Above shows some of my ideas along and how they evolved. The direction changed from illustration to collage and layering, but the overarching them of disrupting big bank motifs remains the same.
Below is the final campaign with assets for a variety of channels.